The Hootsuite API, and where it stops

What the Hootsuite API is for

Hootsuite is a social media management platform built for organizations, and its API follows that shape. As of writing it documents the operations you would expect: scheduling and publishing messages to connected social profiles, reading the profiles a member has access to, and pulling data back out for reporting. There is a developer portal, an OAuth flow for authorizing against a Hootsuite account, and an app directory where approved integrations appear inside the product.

That last detail is the tell. The API is designed primarily so that integrations extend Hootsuite - so a partner can surface their tool inside a customer's Hootsuite dashboard, or so an enterprise can wire its own systems into the deployment it already pays for. It is not designed as a general-purpose publishing backend that any developer picks up on a Tuesday afternoon to power their own product.

For endpoint paths, scopes, rate limits and payload shapes, read Hootsuite's own developer documentation. It is the authoritative source, it changes, and we will not mirror a stale copy of it here. What follows is the part their docs do not put in a table: what it takes to get in, and what that costs you in time.

From signup to a published post, in three calls

Outstand lives at https://api.outstand.so/v1 and every request carries Authorization: Bearer YOUR_API_KEY - the key you generate yourself from the dashboard, with nobody reviewing the request.

1. Verify the key and list what you can post to

curl -X GET https://api.outstand.so/v1/social-accounts \
  -H "Authorization: Bearer YOUR_API_KEY"

2. Publish across networks in one call

The accounts array accepts an account id, a network name such as x or linkedin, or a username, and resolves each identifier to the matching connected accounts - so one request fans out and returns a publish outcome per account.

curl -X POST https://api.outstand.so/v1/posts/ \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "containers": [{ "content": "Our Q2 launch is live" }],
    "accounts": ["x", "linkedin"]
  }'

3. Schedule instead, and read the outcome

# Queue it
curl -X POST https://api.outstand.so/v1/posts/ \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "containers": [{ "content": "Scheduled with Outstand" }],
    "accounts": ["acc_123"],
    "scheduledAt": "2026-09-01T09:00:00Z"
  }'

# Read the per-account result later
curl -X GET https://api.outstand.so/v1/posts/POST_ID \
  -H "Authorization: Bearer YOUR_API_KEY"

There is no separate queue resource - a scheduled post is a queued post, and cancelling is DELETE /v1/posts/:id. Publishing happens per account independently, so a post can partially succeed and each account carries its own status and error.