White Label Social Media Management for Agencies
Your client signs in to your dashboard, on your domain. They connect their Instagram account and see your agency's name and logo on the permission screen. They approve posts, read your reports, and never learn Outstand exists. That is the product: you sell social media management under your own brand, and we run the publishing layer underneath it - 12 platforms, unlimited client accounts, no per-seat fee.
Trusted by leading agencies and SaaS platforms
Your brand, everywhere the client looks.
Your name on the consent screen.
When a client connects a social account, the permission screen shows whoever registered the OAuth application. Register your own - bring your own keys - and it's your agency's name and logo there. The credentials stay yours: leaving Outstand doesn't force your clients to reconnect.
Your dashboard, your domain.
There's no Outstand branding to strip out, because there's no Outstand interface in front of your client. You ship the dashboard, and it lives on your domain.
Your tenth client or your thousandth.
Same API, same price per post, no tier that trips when you cross a client count.
What you put on your rate card.
Agencies use Outstand to sell these white label social media management services as their own:
- ✓Scheduled publishing - 12 networks out of one queue, covered below.
- ✓Client reporting - analytics come back in a single unified schema across every platform, so your report template doesn't need a special case per network.
- ✓Approvals and roles - custom role-based permissions, so a client can review and sign off without touching anything else.
- ✓Automations you resell - connect n8n, Zapier or your own backend over webhooks and publish from the workflows you already sell.
What we don't do: social listening, brand monitoring, sentiment analysis. Analytics cover posts published through Outstand. If one of your service lines depends on monitoring the open social web, you'll need a second tool for it.
A white label social media scheduler, without building the queue.
Most agency work is scheduled work: a month of client content approved on Friday, then going out across every connected network for four weeks. The scheduler underneath is ours; the calendar your client sees is yours.
Schedule up to 30 days ahead.
Posts fire from our queue, not from a browser tab somebody left open. Past 30 days the API rejects the post outright rather than silently dropping it.
Reschedule and hold.
Move a post's time and the queued job is cancelled and re-cut for the new slot. Flip it to draft and it leaves the queue; flip it back and it re-queues.
A calendar per client.
One client's scheduled posts inside a date window is a single call - per client for your account manager, across the book for you.
One post, 12 networks.
X (Twitter), LinkedIn, Instagram, TikTok, YouTube, Facebook, Threads, Bluesky, Pinterest, Google Business Profile, Vimeo and Reddit, with per-network overrides where one needs them.
Three ways to offer white label social media management software.
Agencies shopping for white label social media management software land on one of three shapes - and we unpacked the three different things white label can mean if the term is being used loosely on you:
| White label reseller platform | Build it in-house | Outstand | |
|---|---|---|---|
| On day one | A finished dashboard you log in to | Nothing yet - OAuth work comes first | A working publishing API; you supply the interface |
| Brand the client sees | Yours, on their layout | Entirely yours | Entirely yours |
| Cost as you add clients | Monthly fee per client workspace or per seat | Engineering time, indefinitely | $19/mo base + usage; clients and seats are free |
| Who tracks platform API changes | They do | You do, across 12 APIs, forever | We do |
| Pick it when | You need to sell this week and their feature set is close enough | Publishing is your product and your differentiator | You want your own product without owning 12 integrations |
Straight answer: if nobody on your team writes code and you need a client live this week, a reseller platform is the better buy. Outstand is for agencies that want a product of their own - and want 12 platform integrations to be somebody else's maintenance problem. If that is the path you are on, we wrote a build guide for a multi-tenant white-label scheduler.
Set up your white label social media software in three steps.
Connect keys.
Managed Keys are included and cover 8 networks, so there's no developer-portal registration first: LinkedIn, Instagram, Facebook, Threads, YouTube, Pinterest and TikTok connect in a click, and Bluesky takes an app password pasted in. 4 need your own credentials - X (Twitter), Google Business Profile, Vimeo and Reddit. That's a platform rule, not an upsell.
Put your brand on it.
Register your own OAuth app on any network where you want your agency on the consent screen. Build the client-facing UI from our open-source components or your own front end.
Publish and report.
One request shape schedules and posts to all 12 platforms, analytics return in one schema, and webhooks tell your system what happened. Keys are encrypted at rest and in transit; we never store your clients' social credentials.
Priced in posts, not in clients or seats.
Unlimited client accounts. Unlimited users. No per-seat fee, no per-client fee, no annual contract. You pay for publishing volume.
Includes 3,000 posts/month
$0.007 /post (3,001–10,000)
$0.005 /post (10,001+)
Unlimited client accounts and users - Enterprise pricing is custom
Forty clients posting ten times a week is about 1,700 posts a month - inside the included 3,000, so $19.
Push it to 12,000 posts and the bill is $19 + $49 + $10 = $78 a month, with the same forty clients or four hundred.
Frequently asked questions.
What is white label social media management?
Reselling social media management under your own brand. You own the client relationship, the pricing and the interface; a provider underneath supplies the technology. With Outstand that provider layer is an API, so the client never meets a second brand - not in the dashboard, not on the OAuth screen, not in the reports.
What are white label platforms?
Two kinds. Reseller dashboards - Cloud Campaign, SocialPilot and similar - give you a finished interface you restyle with your logo and domain. API-first white label social media software like Outstand gives you the publishing layer and lets you build the interface. The first is faster to launch; the second is a product you actually own. The comparison above puts them side by side.
Is white labeling illegal?
No. White labeling is an ordinary commercial arrangement: one company builds a product, another rebrands and resells it, and both sides agree to that in the contract. What matters is that your provider permits it - Outstand's Business plan does; other plans require written permission - and that you don't misrepresent things your client is entitled to know, such as who processes their data.
How much does a white label cost?
Depends on the model. Reseller platforms typically charge a monthly plan fee plus a recurring fee per client workspace or per seat, so the bill grows with your client list. Outstand is $19/month plus usage - 3,000 posts included, then $0.007/post to 10,000 and $0.005 beyond - with unlimited free client accounts and users. Building it yourself costs no licence fee and a lot of engineering time.
Can I buy a white label app?
You can buy the software that runs one. Nobody sells a finished, client-ready app you can drop a logo on and forget: reseller platforms sell a hosted dashboard you restyle, and API platforms sell the engine. With Outstand you get the publishing engine plus open-source UI components, and your team assembles the app. Budget developer time - this is not a no-code purchase.
Can my clients see my brand on the OAuth screen?
Yes, and that's the point of bring-your-own-keys. The consent screen shows the name and logo of whichever OAuth application requested access. Use Outstand's Managed Keys and that's Outstand; register your own app and it's your agency.
Put your agency's name on it.
Create an account, register one OAuth app, and see your brand on a client's consent screen before you commit.
$19/mo base + usage · unlimited client accounts · no per-seat fees. Current pricing and coverage on the facts page.