
Engineering
Why a Unified API Changed How I Think About Social Media Integration
Build a product instead of just maintaining integrations, which is exactly why unified social APIs change the game
Kostas Livieratos
•6 min
Guides, Product Updates, and Helpful Resources from Outstand.

Build a product instead of just maintaining integrations, which is exactly why unified social APIs change the game

A fair comparison of integrating social channels one-by-one vs via a unified API

We built a pnpm & Turborepo monorepo that shares raw TypeScript sources across Cloudflare Workers and Next.js apps, achieving full type safety and zero production mismatches across runtimes.

We rebuilt our infrastructure for efficiency and scale, choosing Cloudflare for its global network, cost efficiency, and performance - powering our unified social media API end to end.