- Facebook post analytics now show real impressions, reach, and engagement rate: Previously, Facebook posts always reported zero impressions, zero reach, and no engagement rate because those metrics were never actually requested from Facebook, even though the analytics response advertised them. That data now comes through correctly, and likes/comments/shares are untouched if the extra metrics ever fail to load.
- Facebook Page-level insights no longer show false "not enough activity" messages: Facebook retired several Page metrics we were still requesting, and the failed request was being silently turned into all-zeros with a misleading note about low activity. Page insights now use the current metric names and report the real reason if a metric can't be measured, instead of masking it as low engagement.
- Engagement rate on Facebook posts now reflects total reactions, not just Likes: The engagement calculation now includes all reaction types (Love, Haha, Wow, etc.), not just the Like reaction, so it better matches what you'd see in Facebook's own Page tools.
- Instagram and Facebook connections now request broader default permissions: New connections request
instagram_business_manage_commentson Instagram andread_insightson Facebook by default, enabling comment management and analytics access without extra configuration. Accounts connected before this change keep their existing permissions and will pick up the new ones the next time they reconnect.