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v2026.07.18

Real Engagement Numbers for X and Pinterest

Account metrics get more useful today, with real engagement data now flowing for two more networks and a new badge you can show off on your own site:

  • X account engagement is no longer null: GET /v1/social-accounts/:id/metrics now returns real engagement totals (views, likes, comments, shares, quotes) for X accounts, calculated from the account's own posts in the requested date range. Previously this field always returned null since X's free tier doesn't expose engagement totals directly. Note that X bills this lookup against your own connected app at roughly $0.005 per post (up to ~$2.50 per call), and if X's rate limits or API tier block the request, engagement gracefully falls back to null with an explanatory note instead of failing the whole call.
  • Pinterest account engagement is no longer null: The same metrics endpoint now maps Pinterest's existing analytics data into the standard engagement object, giving you views, saves, pin clicks, and outbound clicks instead of an empty field. Full raw analytics remain available for anyone who needs the extra detail.
  • "Powered by Outstand" badge: A new embeddable badge is available for customer sites, with light and dark theme variants. Documentation now includes previews on different backgrounds along with ready-to-use HTML snippets.