As builders, our journey is rarely a straight line. It's a path of constant learning, iterating and sometimes, making a fundamental change to find where you truly belong. This is our story.
Our last chapter was (and still is in many ways!) a product called ScheduleThreads. We started more than a year ago and were among the first ones to integrate the newly-released back then Threads API. We dove headfirst into building for the social media market, but along the way, we discovered a crucial truth: we were builders who found the most joy in building for other builders. After a year, we've had quite a few successes and tackled a handful of challenges - and learned so much. Along the way, we realized we didn't have the perfect founder-market fit. Our passion wasn’t just in creating one end-user social media tool neither we could position ourselves as "digital creators" - simply because that was not us.
But we take pride in one thing: we love creating the infrastructure that could empower thousands of others to build their own visions. And we are outstanding at it.
While building ScheduleThreads, we lived the very frustration we now aim to solve. So much of our time was spent wrestling with the chaotic, ever-changing world of social media integrations. Every new feature felt like starting from scratch, deciphering different API docs, handling countless authentication quirks, and getting bogged down in the plumbing instead of focusing on our actual dream.
That frustration became our catalyst. It was a constant barrier, not just for us, but for every developer in the space. It forced us to ask a better question: What if we siphoned our expertise - we are seasoned engineers - into building the most outstanding experience for developers to integrate with social media APIs? Imagine a unified API. Automations. Scriptable logic. Built for the era of AI agents - but for humans.
That "what if" became our obsession. And today we have our answer.
We call it Outstand.
Outstand.so is our vision for a better future for developers, agencies, and creators. This isn’t another social media scheduler; it’s a developer-first API offering. It's a foundational service for the new agentic web, designed for the AI era, and built to be the engine for the next generation of intelligent workflows and creative tools. It’s the tool we wish we had all along and we aspire to get it in front of all sorts of digital creators.
This isn’t just about saving time or money. It’s about reclaiming your creative energy. It’s about empowering you to build and customize with the help of AI agents that SaaS tool that works for your use-case. To bring your unique vision to your customers via white-label solutions. To release your creativity.
Come build the future with us.
Kostas & Stefanos